Your story deserves to be told with the same authenticity as the way you bake each dough
In brand creation, our team has extensive experience in developing and supporting our clients, whether in cases where there is a product without visual identity or in those with pre-existing branding.
Our work process always begins with a deep understanding of the need that the brand is addressing in society and the audience it is targeting. In the case of Manhattan Pizza, we recognize that it is a company with a successful product in the U.S. market, characterized by its "legendary Manhattan-style pizza." Its expansion into the Mexican market is a natural response to this success, and its image should project authenticity, freshness, and trust to resonate with local consumers.
In this way, we seek to understand the essence and purpose of the Manhattan Pizza brand. Based on this understanding, we initiate a creative process that translates theoretical concepts into a visually tangible reality, manifested in colors, shapes, graphics, and a harmonious composition.
Subsequently, with the help of photomontages and prototypes, we applied our exploration in real situations where the brand will be presented to the public. In this way, we delivered a comprehensive proposal that allows us to visualize how Manhattan Pizza will integrate and stand out in the Mexican market.
We are convinced that this approach will ensure a successful transition and an authentic connection with new consumers.
Deliverable Products: Building a Strong Brand Identity
In our rebranding process, we not only transform a brand's image but also equip our clients with the essential tools to solidify their market presence. Each deliverable has been strategically designed to ensure visual consistency, functionality, and a positive impact on public perception.
From a detailed Brandbook that defines the correct use of the logo and its application in different formats, to digital and printed corporate stationery that reinforces the identity at every touchpoint. Additionally, we offer designs tailored for social media, ensuring a digital presence aligned with the new identity. Finally, we develop applications for merchandising, allowing the brand to come to life in promotional products and physical materials.
Corporate Brandbook
The brand book is a strategic document that establishes the essential rules and guidelines for the visual identity of Manhattan Pizza. Its purpose is to ensure consistency across all brand applications, from digital materials to printed ones, ensuring that its image remains strong and recognizable in any context.
✅ Included elements:
• Correct use of the logo → Variants, proportions, safety area, and usage restrictions.
• Color palette → Exact color codes (CMYK, RGB, and Pantone) to maintain consistency across any medium.
• Corporate typography → Primary and secondary fonts, as well as their specific uses.
• Applications in different backgrounds and formats → Adaptations of the logo and graphics in various scenarios.
• Iconography and Graphic Elements Guide → Use of illustrations, patterns, and symbols complementary to the identity.
• Tone and visual style → Guidelines for maintaining graphic communication consistent with the brand's personality.
- Ensures a strong and consistent visual identity.
- Facilitates the correct implementation of the brand across different materials.
- It allows any designer or marketing team to maintain the essence of the brand without deviations.
Corporate Stationery
It includes a series of printed and digital materials that reinforce the identity of Manhattan Pizza at every customer touchpoint. In addition to traditional elements such as business cards, letterhead, and banners, this section also covers essential materials for a pizzeria, ensuring that the brand experience is present from packaging to service in the restaurant.
✅ Included elements:
• Business cards and letterhead → For corporate communication.
• Roll-ups and banners → For events, promotions, and communication in branches.
• Customized pizza boxes → Attractive and functional design for delivery and takeout.
• Napkins and food-grade paper → With printed branding to highlight the brand identity in every delivery.
• Delivery packaging (bags and thermal containers) → With a design that enhances the customer experience when receiving their order.
• Table covers and menus → Brand applications at the point of sale.
- Strengthen the professional image of the brand in every interaction.
- Enhance the presence of Manhattan Pizza at events, franchises, and points of sale.
- Ensure that all physical materials reflect the renewed visual identity.
Applications for Social Media and Merchandising
📱 Digital design for social media
In the digital world, visual consistency is key to generating recognition and trust. We create custom designs to enhance Manhattan Pizza's presence on digital platforms and strengthen its communication with the audience.
✅ Included elements:
• Post templates → Editable designs that maintain the brand's aesthetic in every post.
• Highlights → Custom icons and covers to highlight key sections on Instagram and Facebook.
• Covers and banners for profiles → Graphic applications for Facebook, X (Twitter), LinkedIn, and YouTube.
🛍 Design for merchandising and promotional items
Branding transcends the digital realm and materializes in physical products that reinforce the identity of Manhattan Pizza in the daily life of the consumer. We design graphic applications for promotional and internal use items, ensuring a consistent and memorable visual identity.
✅ Included elements:
• T-shirts and caps → For employees or customers, strengthening the sense of belonging to the brand.
• Reusable bags → Customized for delivery and in-store purchases, promoting sustainability and brand recall.
• Custom packaging → Design of pizza boxes, wraps, and napkins with the identity of Manhattan Pizza.
• Mugs and thermoses → Promotional items to retain customers and employees.
- Ensure a striking and consistent digital presence.
- Facilitates the creation of content with a clear and differentiated visual identity.
- Improve brand recognition among digital audiences and strengthen the connection with the Mexican public.
Each of these deliverables is designed for Manhattan Pizza to achieve an effective transition to the Mexican market with a renewed, attractive, and highly recognizable identity. 🚀
Visual Identity
Investment: 70,000 MXN + IVA
Payment Method: 50% upon contract signing, 30% upon proposal approval, 20% upon product delivery.
Development Time: 60 days from the advance payment.
Following the corporate identity manual of Manhattan Pizza, we will take care of designing a website that clearly and effectively reflects its identity. Our goal is to create an intuitive, functional, and visually coherent platform with the brand, ensuring that the browsing experience is smooth and satisfying for users.
Each element will be carefully designed to ensure an impactful digital presence that aligns with the values and objectives of Manhattan Pizza.
We will ensure that the platform is easy to use, allowing users to interact smoothly and satisfactorily, while meeting all the business and operational needs of the brand.
In addition, we will incorporate elements that highlight the history and quality of Manhattan Pizza's products, creating an emotional connection with customers and strengthening brand loyalty.
Preliminary Actions
• Benchmark: Competitive analysis to identify best practices and opportunities.
• Content Writing: Creation of texts aligned with the brand's communication strategy.
• Behavior-Based Categorization: Target audience segmentation to optimize navigation and conversion on the site.
• Responsive Web Design: Creation of an adaptive website with a visually appealing and coherent structure that accurately reflects the brand's identity.
Services and Features:
.com Domain for One Year
Registration of a custom web domain
SSL Security Certificate for One Year
Implementation of a certificate to secure user transactions and data.
Shared Space on SERVER for One Year
Reliable and scalable web hosting.
Website Creation, Maintenance, and Updates
Web development, with maintenance and periodic updates to ensure optimal performance.
Content Management System
Implementation of a CMS (Content Management System) for content management.
Sign up for Google Analytics
Google Analytics setup to monitor web traffic, user location, interactions.
Support and Training
• Annual Technical Support: Technical assistance throughout the year to resolve any issues related to the website.
• Training on the Management of the Administration System: Training for autonomous management of web content.
*The web system includes the service for 1 year from the purchase of the domain or publication of the website, and a notice will be given one month in advance regarding its renewal.
**The ownership of the domain belongs to the client, with Latido Studio being the only one to manage its configuration as well as all the elements represented in the web system.
Web Design and Implementation
Investment
30,000 MXN + IVA
Payment Method: 50% upon contract signing, 30% upon proposal approval, 20% upon product delivery.
Development Time: 30 days from the advance payment.
Building a Consistent Voice Strategy
In our comprehensive rebranding process, the management of general communication stands as a fundamental pillar to project a coherent and authentic image across all touchpoints. We not only transform the visual identity but also structure a communication strategy that encompasses the planning and execution of content on digital platforms. We work closely with the client to define the tone, style, and guidelines that will govern each message, ensuring that the voice of Manhattan Pizza is clear, consistent, and aligned with its expansion objectives in the Mexican market. With monitoring and analysis tools, we adjust campaigns and strategic messages to reinforce the emotional connection with the audience, promoting brand recognition and customer loyalty.
Communication and marketing strategy
The quarterly planning is a strategic roadmap that defines the actions and objectives of Manhattan Pizza in digital media, ensuring solid growth aligned with its market positioning. This plan is divided into monthly segments that allow for performance evaluation and timely adjustments to optimize results.
✅ Included digital platforms and channels:
Web platform → Site optimization for conversion and user experience.
• Meta (Facebook and Instagram) → Content creation, audience segmentation, and engagement strategies.
• YouTube & TikTok → Audiovisual strategy to build community and increase brand recognition.
• LinkedIn → Positioning of Manhattan Pizza as a benchmark in the gastronomic industry.
• WhatsApp Business → Direct contact strategy with customers for promotions and personalized campaigns.
🔍 Key elements of planning:
- Product Analysis
Detailed study of the Manhattan Pizza portfolio to identify star products, market opportunities, and consumer preferences. This analysis will allow for the development of customized campaigns based on purchasing behavior and seasonal demand.
- Promotion strategy
Development of promotional campaigns with specific objectives, such as brand launch (teaser campaign), new products, special discounts, incentives for first purchases, and activations on key dates. The promotions will be designed to maximize conversion and reinforce customer loyalty.
- Conceptual strategy for customer loyalty (retargeting)
Implementation of remarketing campaigns aimed at repeat customers and potential buyers.
Specialized publication plan Design of an optimized content calendar for each platform, ensuring that each post serves a strategic purpose. Topics such as will be addressed:
• Brand stories and differentiating values.
• Educational content about ingredients, processes, and product quality.
• Exclusive promotions and launches.
• Interaction with the community to strengthen the connection with customers.
This planning will be key to ensuring that Manhattan Pizza has an effective and scalable digital strategy for its expansion to Mexico. 🚀🍕
Content production
The production of visual content involves creating high-quality audiovisual material that strengthens the image of Manhattan Pizza and effectively connects with its audience. This plan includes conducting 2 monthly photography and video sessions, tailored to the communication objectives and strategy of the brand.
✅ Key elements:
- Monthly Photography and Video Sessions:
- Execution of 2 sessions per month that capture the essence and quality of Manhattan Pizza's products and experiences.
- On-location and/or studio production to showcase both the restaurant's atmosphere and the details of each signature product.
- Multi-format Adaptation:
- The audiovisual materials will be optimized for various channels, including the website, Meta, YouTube, TikTok, and LinkedIn.
- Content will be delivered in formats suitable for social media, advertising, and digital promotions.
- Focus on Visual Storytelling:
- Each session is designed to tell a story that highlights the brand's authenticity, freshness, and quality.
- The content aligns with the branding strategy, helping to build a narrative that reinforces Manhattan Pizza's positioning in the market.
Joints and additional services 🛠️
Considering the nature of the Manhattan Pizza business, up to 4 graphic design promotional elements will be implemented monthly for print releases that reinforce the brand identity, complemented by design services for the continuous update of the catalog, the creation of new sales aids, and the development of strategic materials that drive sales growth and consolidate market positioning.
Social Media Development
This plan focuses on defining and executing a digital content strategy based on precise segmentation of the target audience, developed in collaboration with the client. Using criteria such as geographic location, age, gender, and purchasing power, the ideal profiles for Manhattan Pizza will be identified, allowing for the design of messages and formats that connect directly with them.
✅ Key elements of the strategy:
• Collaborative Segmentation:
• Definition of audiences using demographic and geographic criteria.
• Analysis of purchasing power and consumption behaviors to adapt the brand message.
• Frequency of Publications:
• 3 weekly posts: With a special emphasis on highlighting the star products of Manhattan Pizza.
• 1 specialized monthly publication: Aimed at creating valuable content for the brand's category and optimizing the SEO positioning of the web platform.
• Multiplatform:
• Presence in:
• Web platform
• Meta (Facebook and Instagram)
• YouTube
• TikTok (evaluating its use based on segmentation results)
• Campaigns via WhatsApp Business: Catalog setup and direct messages.
• Branding on Platforms:
• Registration and optimization of contact data, creation of highlights, and writing descriptions that align with the identity of Manhattan Pizza.
• Implementation of the design line defined in the brand book on each platform.
• Content Adaptation:
• The posts may be static designs and/or videos with animations, as agreed upon in the strategy.
• Emphasis on visual coherence and storytelling that reflects the essence of the brand in every digital interaction.
✔️ Allows for targeted and personalized communication, maximizing the relevance of the message in each audience segment.
✔️ Strengthens the SEO positioning of the web platform and improves brand visibility across multiple digital channels.
✔️ Increases engagement and fosters loyalty through valuable content that reinforces the identity of Manhattan Pizza in the Mexican market.
This comprehensive approach ensures that Manhattan Pizza has a robust publishing strategy aimed at effectively connecting with its target audience and enhancing its digital presence at every touchpoint. 🚀🍕
Management of digital communication
Inversión:
50,000 MXN + VAT (includes 5,000 MXN for advertising)
Payment method: the first 5 days of each month
*This quotation is considered for a state of the republic.
Discover our previous collaborations
Over the years, we have worked with several brands in the food industry, helping them build a strong and authentic digital presence. From creating their visual identity to managing communication strategies on social media, we have been key allies in the growth of our clients, ensuring that their message reaches their target audience clearly and effectively.
Discover how we transform the image and online presence of our clients in the gastronomic sector!
Other categories we work with
We hope that our proposal aligns with your objectives, and we appreciate your attention.
