Your story deserves to be told with the same authenticity as the way you bake each dough
In brand creation, our team has extensive experience in developing and supporting our clients, whether in cases where there is a product without visual identity or in those with pre-existing branding.
Our work process always begins with a deep understanding of the need that the brand is addressing in society and the audience it is targeting. In the case of Manhattan Pizza, we recognize that it is a company with a successful product in the U.S. market, characterized by its "legendary Manhattan-style pizza." Its expansion into the Mexican market is a natural response to this success, and its image should project authenticity, freshness, and trust to resonate with local consumers.
In this way, we seek to understand the essence and purpose of the Manhattan Pizza brand. Based on this understanding, we initiate a creative process that translates theoretical concepts into a visually tangible reality, manifested in colors, shapes, graphics, and a harmonious composition.
Subsequently, with the help of photomontages and prototypes, we applied our exploration in real situations where the brand will be presented to the public. In this way, we delivered a comprehensive proposal that allows us to visualize how Manhattan Pizza will integrate and stand out in the Mexican market.
We are convinced that this approach will ensure a successful transition and an authentic connection with new consumers.
Deliverable Products: Building a Strong Brand Identity
In our rebranding process, we not only transform a brand's image but also equip our clients with the essential tools to solidify their market presence. Each deliverable has been strategically designed to ensure visual consistency, functionality, and a positive impact on public perception.
From a detailed Brandbook that defines the correct use of the logo and its application in different formats, to digital and printed corporate stationery that reinforces the identity at every touchpoint. Additionally, we offer designs tailored for social media, ensuring a digital presence aligned with the new identity. Finally, we develop applications for merchandising, allowing the brand to come to life in promotional products and physical materials.
The brand book is a strategic document that establishes the essential rules and guidelines for the visual identity of Manhattan Pizza. Its purpose is to ensure consistency across all brand applications, from digital materials to printed ones, ensuring that its image remains strong and recognizable in any context.
✅ Included elements:
• Correct use of the logo → Variants, proportions, safety area, and usage restrictions.
• Color palette → Exact color codes (CMYK, RGB, and Pantone) to maintain consistency across any medium.
• Corporate typography → Primary and secondary fonts, as well as their specific uses.
• Applications in different backgrounds and formats → Adaptations of the logo and graphics in various scenarios.
• Iconography and Graphic Elements Guide → Use of illustrations, patterns, and symbols complementary to the identity.
• Tone and visual style → Guidelines for maintaining graphic communication consistent with the brand's personality.
- Ensures a strong and consistent visual identity.
- Facilitates the correct implementation of the brand across different materials.
- It allows any designer or marketing team to maintain the essence of the brand without deviations.
It includes a series of printed and digital materials that reinforce the identity of Manhattan Pizza at every customer touchpoint. In addition to traditional elements such as business cards, letterhead, and banners, this section also covers essential materials for a pizzeria, ensuring that the brand experience is present from packaging to service in the restaurant.
✅ Included elements:
• Business cards and letterhead → For corporate communication.
• Roll-ups and banners → For events, promotions, and communication in branches.
• Customized pizza boxes → Attractive and functional design for delivery and takeout.
• Napkins and food-grade paper → With printed branding to highlight the brand identity in every delivery.
• Delivery packaging (bags and thermal containers) → With a design that enhances the customer experience when receiving their order.
• Table covers and menus → Brand applications at the point of sale.
- Strengthen the professional image of the brand in every interaction.
- Enhance the presence of Manhattan Pizza at events, franchises, and points of sale.
- Ensure that all physical materials reflect the renewed visual identity.
📱 Digital design for social media
In the digital world, visual consistency is key to generating recognition and trust. We create custom designs to enhance Manhattan Pizza's presence on digital platforms and strengthen its communication with the audience.
✅ Included elements:
• Post templates → Editable designs that maintain the brand's aesthetic in every post.
• Highlights → Custom icons and covers to highlight key sections on Instagram and Facebook.
• Covers and banners for profiles → Graphic applications for Facebook, X (Twitter), LinkedIn, and YouTube.
🛍 Design for merchandising and promotional items
Branding transcends the digital realm and materializes in physical products that reinforce the identity of Manhattan Pizza in the daily life of the consumer. We design graphic applications for promotional and internal use items, ensuring a consistent and memorable visual identity.
✅ Included elements:
• T-shirts and caps → For employees or customers, strengthening the sense of belonging to the brand.
• Reusable bags → Customized for delivery and in-store purchases, promoting sustainability and brand recall.
• Custom packaging → Design of pizza boxes, wraps, and napkins with the identity of Manhattan Pizza.
• Mugs and thermoses → Promotional items to retain customers and employees.
- Ensure a striking and consistent digital presence.
- Facilitates the creation of content with a clear and differentiated visual identity.
- Improve brand recognition among digital audiences and strengthen the connection with the Mexican public.
Each of these deliverables is designed for Manhattan Pizza to achieve an effective transition to the Mexican market with a renewed, attractive, and highly recognizable identity. 🚀
Visual Identity
Investment: 70,000 MXN + IVA
Payment Method: 50% upon contract signing, 30% upon proposal approval, 20% upon product delivery.
Development Time: 60 days from the advance payment.
Following the corporate identity manual of Manhattan Pizza, we will take care of designing a website that clearly and effectively reflects its identity. Our goal is to create an intuitive, functional, and visually coherent platform with the brand, ensuring that the browsing experience is smooth and satisfying for users.
Each element will be carefully designed to ensure an impactful digital presence that aligns with the values and objectives of Manhattan Pizza.
We will ensure that the platform is easy to use, allowing users to interact smoothly and satisfactorily, while meeting all the business and operational needs of the brand.
In addition, we will incorporate elements that highlight the history and quality of Manhattan Pizza's products, creating an emotional connection with customers and strengthening brand loyalty.
Preliminary Actions
• Benchmark: Competitive analysis to identify best practices and opportunities.
• Content Writing: Creation of texts aligned with the brand's communication strategy.
• Behavior-Based Categorization: Target audience segmentation to optimize navigation and conversion on the site.
• Responsive Web Design: Creation of an adaptive website with a visually appealing and coherent structure that accurately reflects the brand's identity.
Services and Features:
.com Domain for One Year
Registration of a custom web domain
SSL Security Certificate for One Year
Implementation of a certificate to secure user transactions and data.
Shared Space on SERVER for One Year
Reliable and scalable web hosting.
Website Creation, Maintenance, and Updates
Web development, with maintenance and periodic updates to ensure optimal performance.
Content Management System
Implementation of a CMS (Content Management System) for content management.
Sign up for Google Analytics
Google Analytics setup to monitor web traffic, user location, interactions.
Support and Training
• Annual Technical Support: Technical assistance throughout the year to resolve any issues related to the website.
• Training on the Management of the Administration System: Training for autonomous management of web content.
*The web system includes the service for 1 year from the purchase of the domain or publication of the website, and a notice will be given one month in advance regarding its renewal.
**The ownership of the domain belongs to the client, with Latido Studio being the only one to manage its configuration as well as all the elements represented in the web system.
Web Design and Implementation
Investment
30,000 MXN + IVA
Payment Method: 50% upon contract signing, 30% upon proposal approval, 20% upon product delivery.
Development Time: 30 days from the advance payment.
Discover our previous collaborations
Over the years, we have worked with several brands in the food industry, helping them build a strong and authentic digital presence. From creating their visual identity to managing communication strategies on social media, we have been key allies in the growth of our clients, ensuring that their message reaches their target audience clearly and effectively.
Discover how we transform the image and online presence of our clients in the gastronomic sector!
Other categories we work with
We hope that our proposal aligns with your objectives, and we appreciate your attention.
Patricio Javier León León
General Director | LatidoStudio